In 2015, I published ๐๐ฏ๐ต๐ฆ๐จ๐ณ๐ข๐ต๐ฆ๐ฅ๐๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐๐ฐ๐ฅ๐ฆ๐ญโ ๐๐ฑ๐ฑ๐ญ๐บ๐ช๐ฏ๐จ๐ต๐ฉ๐ฆ๐๐ต. ๐๐ข๐ญ๐ญ๐ฆ๐ฏ๐๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต๐๐ฐ๐ฏ๐ค๐ฆ๐ฑ๐ต๐ต๐ฐ๐๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐๐ฐ๐ฅ๐ฆ๐ญ๐ด (Springer, DOI: https://doi.org/10.1007/978-3-658-09698-4).
Today, a full decade later, Iโm both grateful and proud to celebrate this anniversary.
The ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ฒ๐ฑ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ ๐ผ๐ฑ๐ฒ๐น was developed as a structured, holistic approach to apply the ๐ฆ๐. ๐๐ฎ๐น๐น๐ฒ๐ป ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ ๐ผ๐ฑ๐ฒ๐น to business models โ designed for C-level executives, strategy professionals, and consultants facing the challenges of complexity and transformation.
Over the past ten years, the model has found its way into boardroom discussions, transformation programs, academic settings, and strategy workshops worldwide.
Thank you to all readers, critics, and collaborators who have contributed to the modelโs journey.
